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How to: Hack SXSW Street Style


SXS -Who is she wearing? The annual SXSW Music, Film, and Interactive Festival is happening now in Austin, and it comes along with its fair share of events, from day shows to night shows to film screenings and lunch dates. Each event calls for the perfect outfit, because you never know who you might run into during a week long festival full of industry professionals, rockers, rappers, and Hollywood stars. Plus, Texas weather is predictably unpredictable this time of year so back-up outfits are a must. Our top 3 picks for your SXSW “starter kit” are -

  1. The Taylor Dress: Casual concerts call for a cool girl slip dress. Paired with sneakers, the Durango Cross Body Bag, and a white Jade Necklace, this dress will take you from show to show with ease.
  2. The Nina Stripe Dress: Films are fun, just like the Nina Stripe Dress. We can’t say enough times how easy it is to style this dress up or down. Paired with a floppy sun hat and sandals it works for a casual daytime film showing. Add on a floral kimono plus black booties for a killer night look.
  3. The Lorena Dress: This dress is all you need for a night show: dark, edgy, but still as comfortable as can be. Layer it with the Morgan necklace for a really rocker look.

The well-dressed won’t be hard to find during SXSW, so don’t be caught unawares in just any oufit. Shop Discover LOLA for hand-picked pieces that will have you feeling fashionable all SXSW long!


Live On, Love Always,


The Discover LOLA team

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